The communications revolution, combined with the rapid development of new technologies, has revolutionized how we connect. However, as communication methods evolve, so do customer expectations. Conversational experiences (CUXs) have been catching the attention of marketers for some time. The growing pressures of the experience economy can explain some of the tremendous interest. This has shown that for the modern consumer, experience is often more important than price. As such, online businesses need to review and rethink how customers perceive their brand from first to last contact. A conversational user experience (CUX) is an experience consisting of a voice-based human-computer conversation or interaction that mimics human conversation. At its core, the conversational experience is about giving technology a more human-like face with less polish and fewer ads; instead, it feels more personal and allows for real-time feedback. As mentioned, exchanges can be voice-based (Alexa, Siri, OK Google) or text-based (any chatbot assistant). Understanding and guiding customer intent in conversational UX can be enabled by artificial intelligence (e.g., natural language processing chatbots) or optional conversational user interfaces.
Today's consumers are more tech-savvy than ever and expect intuitive, automated features from brands that help them stay engaged while getting the information they need. Group Futurista presents "Future of Conversational Experiences for Businesses" to educate and unify the best e-commerce and social channels for customers.
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Topic We Cover
CIOs, CTOs, CXOs, VPs, Directors, and Heads of -
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