After the COVID-19 pandemic, changing customer behaviors and expectations have created a radical digital transformation for the financial services industry. Banks and financial institutions are creatively redesigning customer experience and customer convenience across the product lifecycle, including digital engagement journeys, which are emerging as an important first step in the customer-banking relationship.

However, a digital rollout streamlines a range of actions, including referring new customers to the product, informing customers of product developments, and guiding them through all processes. In the referral, set-up, and sign-up phases, what many of us don't understand is that the customer's referral is a multi-step process rather than a one-step process. Each step in the customer referral process must be personalized, designed, and implemented to continue attracting and supporting customers. This not only saves time and money but also allows for remote integration with the same assurance and security as physical processes. Additionally, the COVID-19 pandemic has been a key catalyst that has helped provide the necessary momentum for consolidation.

The latest episode of informative webinars, brought to you by Group Futurista, titled "Future of Digital Onboarding and Customer Experience: Europe Edition" on March 9, 2023, explores the nitty-gritty of this changing landscape and the future of digital onboarding and the customer experience in a post-Covid scenario.