About the Event
In the age of digital obesity and rampant mechanization, data has become the new oil and we are seeing the end of business as usual.
As we are entering the 4th industrial revolution, data has become the core of any business model. The EU's General Data Protection Law which became effective on May25th, 2018 has come at a time where we might be heading to a world of Digital dictatorship. With all the tech and advertising companies having specific algorithms for us based on keyword searches, clicks and likes on social media we might have our privacy at stake. Information — specifically, information about people, stewarded by centralised infrastructure providers — increasingly forms the raw material for profit.
GDPR Data-Privacy Rules have signalled a welcome revolution. GDPR has ripped the ad ecosystem apart, and that's exactly what our industry needs at the moment.
2018 is the year that data transparency has provided us yet another reason to take back control.
The new age of consent should not be feared.
Post - GDPR Summit, Berlin would be a 2 day networking focussed event with case studies, panel, and key notes from decision makers and leaders from top organisations and universities from around the globe to help businesses be sustainable post GDPR and other tech regulations to be enforced in the future.