COVID-19 has impacted every sector of the economy, and insurance is no exception. The pandemic has highlighted inefficiencies and created new friction points for carriers and customers alike -- but the experience has also validated carriers' efforts to innovate and invest in a digital future. Insurtech is likely to play a vital, ongoing role in bringing digital innovation to the insurance sector overall. However, in the short term, many insurtech companies may face significant challenges.
Insurtech companies should be encouraged by the fact that these carriers are choosing to stay the course with their insurtech providers -- and even speed things up. In conversations with insurance leaders, there was zero inclination to either pull back on existing insurtech relationships or switch from an insurtech company to a larger, more established technology provider. Insurance carriers continue to see opportunity and value in their insurtech relationships.
As customers are well aware that digital communications mean that their insurer collects their data — anything from behavioral data to their location or any information they have submitted. In return, customers expect a business to use this information to improve and personalize their customer experience. From the moment a potential client lands on an insurers' website, it is up to the insurer to use the treasure trove of data they have on each user to improve their customer experience.
In order to help companies understand more about how they must navigate in the future and to help them understand the changing trends and future needs of the Insurance Tech industry, Group Futurista presents to you, “Future of Insurance Tech”
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