With over 1 billion smartphones and 179 billion mobile applications downloaded per year, mobile development and analytics is certainly one of the innovative and actively growing sectors, especially with more and more users turning to digital solutions for entertainment and daily tasks than ever before. Especially with the pandemic, users downloaded and opened apps at rates that eclipsed previous years and projections.
App analytics monitor mobile, desktop, and other device applications' performance. Companies are using software from app analytics to decide more quickly and stay informed. The introduction of new insights enhances the product, marketing, and overall profitability of businesses. Companies unlock opportunities for growth with app analytics, while they run huge risks without them.
App analytics tools provide real-time insights into the web, wearable and mobile applications' performance and user experience. Companies can better understand the digital experience of customers with detailed measurements such as app use, retention and crashes by the carrier, device, and platform so that companies can improve quality, design, and efficiency continually.
The use of a mobile app analytics tool is an important part of every mobile app's success. The marketing of mobile apps does not stop with the mere launch in the mobile app store. Mobile applications include continuous monitoring of app performance from the end-user perspective, similar to web applications. Analytics aims to gather and convert data into useful information that offers useful insights into improved business performance.
In order to understand more about the future of such analytics, and how to leverage it to unlock its full potential, Group Futurista is happy to present it’s “Future of Mobile App Analytics” webinar.
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