Date: 6th April, 2023
Time: 11 hrs ET
The external data collected by a company about a specific market which it wishes to enter, to make decisions is known as Marketing Intelligence. Basically, it is the first set of data which the company analyses before making any investment decision. Evidently, businesses of all kinds, across all sectors and industries need accurate market and competitive intelligence to respond nimbly to the dynamics at play in their space and successfully gain a competitive advantage. When market conditions turn for the worse and the future outlook becomes murky, the need for accurate and timely intelligence grows even more. Most importantly, competitive and market intelligence professionals must overcome the prevailing common challenges while learning crucial information about competitors and markets, allowing them to act in the moment with the latest information and beat the odds.
Undoubtedly, all good intelligence starts with a robust process, supported by critical technology. And clearly, without either of these, it is likely that the intelligence-gathering tasks take too long and the team is too slow to capitalize on any crucial market or competitive opportunities. However, the solution lies in leveraging AI technology to help you efficiently and confidently gather exactly the right information you need. One way to the rescue is AI-powered search which is the ability to leverage the power of AI to rapidly and accurately search across all content in one go. Admirably, any AI-powered search engine is equipped to search not only the specific keyword, but also synonyms and understanding the search intent. Next effective way is consumer-grade UX which means any technology you choose should also be easy to adopt and use. Additionally, this is especially important when the market and competitive conditions require timely intelligence and a collaborative environment.
The best part is that the existing challenges are solvable. The conclusion is that the market research industry confronts significant challenges and opportunities in the future. Therefore, faster analytics and report production will indeed be possible because of advances in technology like, artificial intelligence and machine learning. The researcher must take advantage of emerging technologies to be more efficient. On the other hand, new technology entails the mastery of technical skills and the evolution of skills and expertise.
Group Futurista is glad to present to you the opportunity to learn more about Market Intelligence and the benefits it can entail for your business by joining the 'Future of Market Intelligence for Businesses' virtual summit with revolutionary keynotes, case studies, and an amazing selection of industry-leading speakers who will come together to share their valuable insights.
Topic We Cover
CXO, Director, VP, Head, Manager, Specialist of
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