Customers click away from shopping sites when they need help finding answers to product questions, and there's no limit to what they might want to know. Product Experience Management (PxM) leverages everything one knows about products and customers to deliver customer-centric, personalized, omnichannel experiences, guided by research and driven by social networks that attract and convert buyers. It centralizes the management of customers, products, suppliers, and other data. It applies machine learning and other AI techniques to it so one can link transactional and interaction data and deliver relevant, contextual, and engaging content to the right audience at the right time and at the right time.

According to a study, 86% of customers are willing to pay more for a better shopping experience. This is why today's companies attach great importance to the customer's product experience. They know that no matter how great the product they've created is if it doesn't deliver a great customer experience, there's cause for concern. After all, it is the customer who will decide the fate of the business.

The latest episode of informative webinars, brought to you by Group Futurista, titled ‘ Future of Product Experience Management for Businesses to be held on 3rd May 2023 – UKI explores the nitty-gritty of this changing landscape and the cruciality of businesses providing a good experience.