Business leaders must adopt a digital approach to maintaining a competitive edge and attracting and retaining customers. This mindset is focused on creating digital experiences that will benefit your customers, not just bring them home. Product Analytics takes the guesswork out of creating digital experiences. It provides specific insights. To optimize conversions, increase retention and maximize revenue.

For product teams, analytics are a godsend that can transform their ability to develop ideas and create user experiences. It allows you to imagine and build a product with features that meet your potential customers' needs, then launch that product and analyze the usage and service experience. Because products are complex and often require many decisions to be made by many people, product analytics is also important for optimization, diagnostics, correlation, and ensuring that everyone is on the same page. This is a product team's dream come true.

The global product analytics market is expected to reach USD 29.7 billion by 2027, growing at a CAGR of 20% over the forecast period. This high growth rate is driven by the need for companies of all sizes to understand customer behavior and drive greater growth from data.

The future of product analytics is bright across all verticals.
Group Futurista presents The Future of Product Analytics for Business, a virtual summit with a panel of outstanding industry experts to dig deeper into this topic.