Comparing and buying online is at the heart of the current trend. In a survey conducted by a retail expert, it was found that over 65% of consumers do extensive research online on the price, offer, and availability of a product before stepping foot in a shop. Similarly, more than 55% of consumers visit stores before intending to buy a product online and gain knowledge of the same factors mentioned above.

With consumer expectations moving towards consistency in product information, businesses must keep their product information up-to-date and accurate. This is where product information management (PIM) comes in. It acts as a one-stop shop to collect, control, and enrich your product information, create a product catalog, and distribute it to your e-commerce and sales channels.

Providing accurate product information to consumers is one of the biggest challenges marketers face, especially in the product-based business arena. Although the product team is working on the data, it has to go through some monitoring and cross-checking before it goes live. PIM helps you overcome this problem by converting manuals into digital product documents. It facilitates and speeds up product data updating and enrichment. Up-to-date product information ensures that your consumers receive relevant and timely information about the product they are looking for.

To disperse more detailed information on the subject matter, Group Futurista brings the latest episode on the Future of PIM for Businesses Virtual Summit (Nordic Edition). It explores the nitty-gritty of this changing landscape.