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Future of Sales Compensation for Businesses (US Edition)


Date: 12th March, 2024
Time: 1100 hrs ET

Overview for Future of Sales Compensation for Businesses

The basic meaning of Sales Compensation is that it's the payment a salesperson receives for their work. In general, it includes a base salary, commission and additional monetary incentives to motivate a sales representative. Most importantly, sales compensation should be well-planned to drive the sales team’s performance to success. Hence, this is why when speaking about sales compensation, we commonly mean working out a clever sales compensation plan that would be aligned with sales roles, fit a company’s culture and be clear and motivating.

Most compensation plans are high-stakes investments that consume a large part of the sales budget. Therefore, companies cannot afford to get it wrong and need reliable measures aligned to results. Regardless of the changes in process, closed sales are still the safest choice. Nevertheless, a rep doesn’t follow up properly or doesn’t get the support needed, deals are lost with no incentive structure in place to reward or punish poor execution. Notably, an ideal compensation plan is expected to offer rewards for performance on all key touch points in the process as each point increases or decreases an opportunity’s probability of a successful outcome. It's worth noting that this has not been a reliable measure in the past and so it won’t be long until these insights are accurate enough to include as compensation measures.

There is no doubt that the sales leaders have always aspired to measure and reward reps who were able to maximize every touch point, not just those who hit their number. However, these insights have never been reliable enough to use in compensation plans. In addition, new innovative technologies are making it possible to reward for every step in the process which will enable opportunity optimization. Other than this, technology segments like revenue intelligence, sales engagement and intent data are all leveraged by many companies to make this happen. At present, the large majority of buyer and seller interactions are available and starting to provide reliable insights. Moreover, they will create the foundation for future sales compensation plans once confirmed to be accurate. Now you know why choosing a sales compensation model that would be both targeted to your sales reps’ expectations and aligned with your company’s goals should be your number one priority in case you are pursuing sales growth.

To know more about the upcoming advancements in the domain of Sales Compensation for Businesses, join us in our virtual summit, 'Future of Sales Compensation for Businesses (US Edition)'.

What to Expect?


Connect, listen and learn with our live digital sessions.

Panel Discussions

Conversations and deliberations that are contagious


Network Digitally with industry leaders across the globe

Virtual one to one

Effective one-on-one meetings are a powerful tool to connect and close the deals with your leads.

Summit Highlights

07+ Knowledge Sessions

The summit will consist of interesting web panel discussions, exclusive live fireside chats and engaging digital industry presentations. 

10+ Industry

Industry's thought leaders, decision-makers, and solution providers will gather virtually to discuss the latest trends, innovations, and technologies in the Artificial Intelligence Industry.


Congregation of industry's top-level executives and senior officials for knowledge sharing.

Discussion Points

Avoiding Sales Comp Obsolescence: What’s the Right Strategy for Sales Compensation?

What’s the Key to Your Incentive Comp Success?

Sales Compensation in a Consumption Pricing World

How to Make Sales Compensation Plans Fair and Effective.

Topics We Cover

Flexible Set-Up

Powerful Engine

Real-Time Visibility

Seamless Integrations

Simple Adjustments

Advanced Reporting & Analytics

Commission Insights

In-App Commenting

Deep Audit Trail

Advanced Team Management

Document Management

Currency Conversion

Approval Workflows

Enhanced Plan Recommendations

Powerful Testing Capabilities

Open Data API

Robust Statement & Period Exports


Financial Services




Public Sector






Healthcare and Life Sciences


Who should attend?

Job Titles

CXO, VP, Director, Head, Manager & Specialist of :

  • Sales Compensation
  • Sales Commission
  • Digital Sales
  • Revenue Officer
  • Strategy & Sales
  • Worldwide Sale
  • Demand Generation
  • Performance Marketing Group
  • Sales Performance
  • Sales Automation
  • Sales Operation
  • Ecommerce Sales
  • Sales Enablement Program
  • Sales Analyst
  • Business Development
  • Customer officer
  • Marketing Officer
  • Growth Officer



Frequently asked question

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