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Digital selling has arrived, and it is quickly becoming the way of the future. In the next years, we'll hear a lot more about digital selling as the lines between sales and marketing blur and the positions combine. The phrase "digital selling" is gaining traction as part of the current wave of the digital transformation sweeping the globe. It indicates the imminent merging of marketing, sales, and customer support to eventually form just one revenue-generating unit for the sales business, which has been hesitant to change.
According to the Gartner Future of Sales 2025 report, 80 percent of B2B sales interactions between suppliers and customers would take place through digital channels by 2025. By the end of 2021, CSOs predicts that 58 percent of the sales force will be working digitally (up from 24 percent pre-pandemic). Chief sales officers (CSOs) and other senior sales leaders must realize that buyer preferences will never alter, and that the role of salespeople will shift as a result. The number of digital interactions between customers and suppliers is expected to increase dramatically. Traditional sales models will be shattered as a result of this fast expansion. Customers see little specific value (beyond their learning) from sales professionals, according to Gartner's study, and there will be a change from analog sales processes to hyper automated, digital-first customer contact.
More extensive data on customer behavior and product usage patterns are available thanks to increased digital activity and information storage technologies. Few sales companies, on the other hand, can consistently acquire, organize, clean, and query that data — or utilize it to implement even rudimentary machine learning (ML) or artificial intelligence (AI).
As a result, digital selling is a significant part of the sales process, and using social media to increase income is a possibility. If you don't want to fall behind, teach your employees how to grasp and use digital technologies like AI to create leads by allowing them to reach out to customers on these (apparently infinite number of) platforms.
With digital transformation now more of a necessity than a choice for global organizations, Group Futurista is thrilled to present its “Future of Digital Sales” virtual summit so that your organization can understand more about the growing necessity and perks of digital sales.
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