Digital Selling has arrived and is fast becoming the future of sales. As the lines between sales and marketing blur and the roles merge we’ll be hearing a lot more about digital selling in the next few years. The term digital selling is emerging as part of the current wave of digital transformation which is impacting every single industry. For the sales industry, which has been slow to change; it means the eminent fusion of marketing, sales, and customer service to eventually form just one revenue-generating unit.
The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. CSOs expect 58% of the sales force will remain operating virtually by the end of 2021 (up from 24% working virtually pre-pandemic. Chief sales officers (CSOs) and other senior sales leaders must accept that buying preferences have permanently changed and, as a result, so too will the role of sellers. The number of digital interactions between buyers and suppliers will skyrocket. And this explosive growth will break traditional sales models. Gartner's research shows that customers perceive little distinct value (beyond their learning) from sales reps and will observe a shift from analog sales processes to hyper automated, digital-first engagement with customers.
Increased digital activity and information storage systems mean more detailed data on customer behavior and product usage patterns. However, few sales organizations can yet capture, organize, clean, and query that data systematically — or use it to deploy even rudimentary machine learning (ML) or artificial intelligence (AI).
Thus, digital selling is an important component of the sales process, while using social networks provides scope in increasing revenue. If your company doesn't want to get left behind, training your staff to understand and harness the power of digital technologies such as AI will generate leads by enabling them to branch out to consumers on these (seemingly endless list of) platforms.
With digital transformation now more of a necessity than a choice for global organizations, Group Futurista is thrilled to present its “Future of Digital Sales” virtual summit so that your organization can understand more about the growing necessity and perks of digital sales.
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CXOS, VPS, Directors, Heads,Manager of -
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